We share an acutely felt need for leadership in this moment of major political, social, and commercial transformation.
But who can you trust? Indeed, what can you believe?
We’re caught between social media manipulation and misinformation. This is where one of the greatest sources of knowledge and influence needs to step up: business. Not only to sell goods and services, but by contributing to the urgent conversations of our time.
The volume of content produced by business overshadows traditional media and continues to grow. Today brands tell their stories directly and participate genuinely in the global exchange of ideas. And they are doing far more than promoting themselves.
Increasingly, brands are taking stands on societal issues and connecting their purpose to the world’s most pressing problems. This is not altruism. This is because their customers, employees, investors, and neighbors expect it.
All of this requires courage and new ways of thinking. And the good news is, more and more brands are demonstrating both. They are shaping, for the better, both private dialogue and public discourse. They are speaking—publishing, broadcasting, engaging—with the quality, creativity, and intellectual vibrancy that were once the exclusive domain of the Fourth Estate.